Walmart, in partnership with Tribeca Enterprises, is all set to launch a drive-in movie theatre experience from August 2020 that will transform the global retailer’s parking lots in the US into outdoor cinemas. Walmart’s drive-in movie theatre experience will run through October 2020.
Walmart will be working with Tribeca Enterprises for two drive-in experiences. The retailer is transforming 160 of its store parking lots into contact-free drive-in movie theatres, where customers can safely gather to watch movies programmed by the Tribeca Drive-in team. The programme will include hit movies, special appearances from filmmakers and celebrities and concessions delivered to customer vehicles.
Ahead of each screening, Walmart will make it easy for families to order their drive-in essentials online for curbside pickup on the way to their movie.
“Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever,” said Janey Whiteside, chief customer officer, Walmart.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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