Walmart to acquire Polymorph Labs to enhance ad technology


April 14, 2019 | By RetailME Bureau

Walmart has revealed plans to acquire technology and assets of Polymorph Labs, a Silicon Valley-based advertising start-up, which will help take Walmart’s advertising business to the next level. Walmart has been building its advertising business through Walmart Media Group, which offers full-funnel, targeted and accountable advertising powered by online and in-store sales data.

Polymorph’s technology – which includes a high-speed ad server, a self-serve interface and server-side header bidding – will make advertising with Walmart easier for thousands of brands, while delivering more relevant digital ads to consumers. This technology complements Walmart’s current omnichannel ad targeting and measurement solution, and will provide a platform for continued future innovation, such as real-time auctions across multiple ad-pricing models.

Polymorph’s technology platform will enable Walmart advertisers to on-board quickly, select audience segments based on shopping behaviour, automate ad delivery and then measure whether their ads influenced a sale. The company’s ad server is also much faster than the traditional client-side servers, so Walmart shoppers online or via our mobile app will be served advertising that is more relevant and delivered faster.

With 90% of America shopping at Walmart every year and nearly 160 million visiting the stores and websites every week, Walmart Media Group enables brands to reach more customers at scale and measure advertising effectiveness across the entire shopping journey.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine