Walmart promotes Scan & Go self-checkout with mobile coupons

RetailME Bureau

Walmart continues to ramp up its mobile in-store Scan & Go programme by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they checkout. Scan & Go, a feature on the Walmart application (app), enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a quick response (QR) code on a printed receipt to receive an electronic version.

The digital coupons are available at stores that offer Scan & Go feature. The latest update to the Walmart app also enables users to register their phone number during checkout to get automatic electronic receipts for future in-store purchases. Additionally, when users purchase a qualifying DVD or Blu-ray disc using Scan & Go, they will receive an instant digital copy of their movie at VUDU. The movie will be deposited directly into their digital library and users alerted via a push notification.

Mobile coupons are growing rapidly because of the perceived benefit to consumers of being able to store coupons on their smartphones. This feature ensures that users always have their coupons with them and saves them from the hassle of having to sort through hundreds of mobile coupons to find the ones that are right for them based on user preference, needs, purchase-history and location of the store. It is believed that mobile coupons are likely to drive adoption, usage and sales.