Walmart launches personalised styleboxes for kids with KIDBOX


April 16, 2019 | By RetailME Bureau

American retailer Walmart has announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee.

The new Walmart KIDBOX stylebox will offer Walmart.com customers personalised style from more than 120 premium kids’ brands, including BCBG, Butter Super Soft, C&C California and Puma. The stylebox will include four to five fashion items for $48 – which is approximately 50% off the suggested retail price for the group of bundled items.

Starting today, April 16, Walmart customers can order a Walmart KIDBOX stylebox by visiting Walmart.com and completing a short style quiz for their child. KIDBOX stylists use the style quiz to tailor each box based on the child’s style preferences, the season and where the child lives, creating a truly personalised selection.

“We are thrilled to partner with KIDBOX to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings,” says Denise Incandela, head of fashion, Walmart U.S. eCommerce. “Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”

“Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honoured to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” adds KIDBOX CEO, Miki Berardelli. “At KIDBOX, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back. We look forward to bringing KIDBOX to even more parents and kids, inspiring them to do good in their communities and amplifying the voices of our Kids Board of Directors, Little Leaders and Community Moms programmes.”

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