VOX Cinemas on a steep growth curve

April 11, 2017 | By Rupkatha B

VOX Cinemas, part of the Majid Al Futtaim portfolio, opened its first location in 1999 at City Centre Ajman. In the last 16 years, it has served 60 million guests, with business increasing by 210% since 2010. In 2017 VOX Cinemas’ business is set to increase by 40% driven by investments in new markets and screens.

“Between 2013 and today, there are 30 VOX Cinemas locations in the UAE, Oman, Lebanon, Egypt and we are all set to open in Qatar and Bahrain. VOX Cinemas will also open in Kuwait and Kenya next year. We have signed up another 25 locations, which will open in the next three-four years at an investment worth AED1.1 billion. From opening 50 screens in the first 11 years, we now open about 100 screens annually, which will continue in the foreseeable future to touch 600 screens in eight countries by 2020 serving around 30 million guests annually,” shares Cameron Mitchell, CEO, VOX Cinemas.

“With our founder’s vision to ‘create great moments for everyone, everyday’, we strive to offer a great cinema experience through VOX Gold; VOX 4DX – offering audience simulated rain, wind, thunder, lightning, motion and even scents; VOX Kids, VOX Max, VOX Outdoor and IMAX with Laser as well as fine-dining concept ThEATre by Rhodes – brainchild of Michelin Star celebrity chef Gary Rhodes. Our aim is to deliver world-class cinema experience to our guests. The idea is to offer a delightful entertainment experience right from the time our guests think about visiting VOX till they get home and at every touchpoint in between. After all, occasionally guests may not like a certain movie but the experience must still be world-class,” he emphasises.

No wonder, VOX Cinemas won the Global Achievement in Exhibition award at the CinemaCon convention, the largest gathering for the worldwide motion picture theatre industry that took place in Las Vegas in March.

Read the full article in the May edition of RetailME



Previous Article Next Article


It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

Download Images RetailME Magazine