Visa partners with Starbucks & Hardee’s to promote Apple Pay in KSA, UAE


March 17, 2019 | By RetailME Bureau

Visa has partnered with F&B brands Starbucks and Hardee’s to accelerate the use and adoption of Apple Pay in Saudi Arabia and the UAE. With Apple Pay, Visa cardholders and iPhone users can make instant payments using their phone via app or on web.

As part of Visa’s partnership with Starbucks and Hardee’s, Visa cardholders will get free upsize/upgrades on their orders, for a set timeline, when paying with Apple Pay.

Commenting on the promotion, Kalika Tripathi, Visa’s Head of Marketing for MENA, said: “Visa is delighted to partner with Starbucks and Hardee’s to bring this upsize offer to our cardholders and Apple Pay. Considering Saudi Arabia and the UAE’s young and digitally savvy populations, it is almost certain that mobile payments and digital wallets will increasingly integrate into consumers’ daily lives and steadily become the most preferred mode of payment. At Visa, we want to ensure our cardholders have access to superior payment experiences that tick all the boxes when it comes to their expectations, and that include being seamless, quick, convenient and secure.”

With Apple Pay, Visa cardholders across KSA and the UAE can make payments directly from their Apple devices, while Visa’s tokenization security ensure that their financial details remain protected and secure.

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