Global consumer goods company, Unilever, has launched a new range of body-care products, called Love, Beauty and Planet to drive and support the sustainable beauty movement across the Middle East. Making its debut in the region, the new product range aims to reduce its annual carbon footprint by 20% by the year 2020, while continuing to minimise waste in the region with its environmental-friendly formulae and ingredients.
Love, Beauty and Planet features hair, oral, skin cleansing and skincare products, with sustainably sourced ingredients, fast-rinse solutions that save water, vegan friendly formulations and bottles that are 100% recycled and recyclable. The range is now available in stores across the Middle East.
The growing public preference for clean, green and sustainable products continues to accelerate as consumers are increasingly more interested in the process of products being manufactured. According to research by TechSci, the Middle East and Africa market for natural and organic cosmetics could grow annually by 12-15% over the next five years, placing the retail value at $4 billion by 2020.
“In line with the UAE’s Sustainable Development Goals our objective is to decouple our growth from our environmental footprint while increasing our positive social impact. We are doing so through a complete transformation of our business including the launch, acquisition and development of brands taking stands on the big issues of our time,” said Cem Tarık Yüksel, managing director of Unilever Gulf.
“Love, Beauty and Planet has been designed to meet the rising demand from UAE consumers who are looking for more environmentally responsible products. With this launch we are aiming to inspire a movement encouraging everyday change makers in the country to work towards a more green, sustainable and safer planet by reducing carbon footprint and minimizing plastic waste,” he added.