Under Armour collaborates with Alvanon to digitise size range with 3D


July 12, 2019 | By RetailME Bureau

Sportswear brand Under Armour has collaborated with a global fashion technology company Alvanon to inspire fashion brands to embrace 3D. The two companies partnered on a project to develop new 3D tools, particularly working with 3D avatar size sets, to make better product, with improved sizing and standardisation, that delivers next-level accuracy.

Many companies, including Under Armour, have turned to 3D virtualization to significantly reduce the time and cost of product design and development and minimise physical sampling. Prior to the 3D collaboration, Under Armour partnered with Alvanon to sculpt all of the brand’s physical fit forms to the company’s proprietary fits. With this new collaboration, Alvanon built on those fit forms to create a range of digital avatars for Under Armour. Those new avatars replicate its proprietary fits and represent the full spectrum of ‘real’ bodies across men’s, women’s and kids.

“When we fit product on fit forms across the size scale, it does not always follow a mathematical equation of traditional grading,” says Jami Dunbar, vice president, apparel and accessories development and supply chain operations at Under. “We worked with Alvanon to understand and define those nuances and embody them in its avatars. One of the things working in volume allowed us to do is consider a lot of different body shapes. Now we can move confidently in 3D to fit bodies.”

Under was also an instrumental beta partner in Alvanon’s recent development of the Alvanon Body Platform, which allows brands and retailers to access and share their 3D fit and core body standards with supply chain partners.

“Under Armour had been using 3D in its core size for some time and this was the next progression of how we can develop that on a full-size range and make sure that we are really fitting everyone in the market exceptionally well,” adds Tracy Rickert, senior consultant at Alvanon. “Today’s consumers expect apparel to fit and look good on them at every size. That’s where 3D can help. Whether you’re using ASTM parametric or custom we believe these virtual assets (standard avatar size sets) will help brands and retailers resolve their sizing issues much faster.”

“3D is definitely changing our industry; everyone in retail is starting to touch the technology,” states Dunbar. “And the beautiful thing about it is that there’s a great deal of collaboration across brands. Everyone protects their IP, but we all know working together is the way forward, and the way we’re all going to be able to visualise and make great product.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine