Uber and Takamol join hands to empower working women in KSA


May 6, 2019 | By RetailME Bureau

Transportation network company, Uber has announced a strategic partnership with Takamol Holding, which operates ‘Wusool’, a programme developed by Human Resources Development Fund (HRDF). Wusool aims to enable working women in Saudi Arabia overcome transportation challenges to and from the workplace by providing affordable, subsidized transportation solutions and encouraging women’s contribution towards the country’s socio-economic progress – in line with the goals and objectives of the Kingdom’s Vision 2030.

Commenting on the announcement, Pierre-Dimitri Gore-Coty, VP & regional general manager EMEA, Uber, says, “Uber is a conscientious company that strives to uplift the communities it operates in. We are expanding exponentially within the Middle East and North Africa region, with Saudi Arabia being one of our fastest-growing markets. At Uber, we will continue supporting the government’s focus on Saudization and the Saudi Vision 2030, which aims to increase women’s participation in the workforce.”

“Through this partnership with Takamol Holding for Wusool, which is Uber’s largest subsidised transport programme globally, we are able to provide women with the opportunity to achieve their professional ambitions, as well as strive to be catalysts for economic growth in the Kingdom with their active contribution to the overall workforce”, he adds.

“We are delighted to announce our partnership with Uber, a leader in the ride-hailing industry. This partnership will provide Saudi women with access to transportation solutions to and from their workplace, which falls under one of the strategic objectives of Saudi Vision 2030, that aims to enable members of the community to enter the workforce and bolster it under the National Transformation Programme. Approximately 25,000 women currently benefit from the programme and we aim for more to join them by the end of the year 2019,” states Dr. Ahmed Al Yamani, CEO, Takamol.

Saudi-women between the ages of 18 and 65 can apply to the programme through Taqat – the National Labour gateway managed by the HRDF, based on the eligibility criteria to receive partially subsidised Wusool rides on the Uber application in the Kingdom. Applicants must be working in the private sector and earning an income of up to a maximum of SAR8,000 per month.

In line with the Kingdom’s cultural and economic changes, and Saudi Arabia’s Vision 2030, the strategic partnership aims at increasing women’s participation in the workforce by supporting them in overcoming the challenges associated with accessing reliable and convenient transportation to/from their workplace, as well as providing flexible economic opportunities.

The partnership is aligned with Uber’s ‘Masaruky’ – which means ‘your path’ in Arabic – initiative, which is committed to enhancing women’s mobility in the Kingdom. As part of the “Masaruky” initiative, Uber pledged SAR 1 million to support select women through driving schools. Most recently, Uber has announced the launch of a feature which enables women drivers on Uber to select a preference for women riders, a feature only available in Saudi and a global first for Uber.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine