UAE’s Homeware brand Dwell opens 9th store


February 18, 2020 | By RetailME Bureau

The UAE’s homewares brand, DWELL launched its new store concept in Festival Plaza, Dubai, recently. The new store hosts the latest collections within a refreshed fit-out of weathered white brick, polished concrete flooring and walls, and wood panelling with timeless Arabesque inspired finishes. The aesthetic is united with gold and copper highlights, to provide a modern and contemporary feel.

The concept behind the store was to create a feeling of home while highlighting precise product destinations. Scripted handwriting further reiterates a personalised store environment alongside stunning lifestyle layouts guiding the customer journey, so each can make the best choice for their home.

Launched in 2003 and described as a “house of brands”, DWELL’s impressive interior design solutions form an assortment of designer brands to suit a wide variety of tastes. The new store offers a carefully curated set of collections from international home brands including Christy bedding and towels; the brand’s best-seller alongside Paradies, a specialist bedding brand from Germany, Dorma, William Morris and V&A collection.

Today, DWELL’s ethos remains the same: to provide the region with the best quality ranges of bedding, bath linens and complementary products, perfectly coordinated to create a luxurious home sanctuary. The store design and layout provide customers with an engaging, intuitive and relaxing shopping experience where customers can choose from a large variety of home accessories, including decorative candle holders, lamp cushions alongside a selection of occasional furniture pieces.

DWELL has bolstered its success over the last 15 years by offering a personalised shopping experience, putting customer service and product knowledge at the forefront. Curated product ranges, exclusive products, a showcase of many European labels and specific Middle East sizing have further added to the success of DWELL across the GCC. The brand has continued its expansion in the region with nine stores located in the UAE, three others in Qatar, one in Bahrain and a further two planned for the GCC this year.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine