UAE residents likely to use grocery apps more during Ramadan


May 21, 2019 | By RetailME Bureau

Almost three in five UAE residents (58%) think their usage of grocery apps is likely to increase during Ramadan, indicates a new research conducted by YouGov.

The research shows how the holy month of Ramadan is likely to impact the usage of various lifestyle and entertainment applications used by UAE residents. While many believe their usage of grocery apps will increase, around three in ten (29%) think it will be unchanged, and one in eight (13%) feel it will go down.

Two-third UAE respondents (66%) are currently fasting, with observance levels higher among men than women (72% vs 55%). YouGov’s data shows that the usage of grocery apps is likely to increase more among the fasters during Ramadan. However, for most of the other kinds of apps, usage is slightly higher among non-fasters.

Half of the residents state that their consumption of food delivery apps (51%) – such as Zomato and Talabat – and online shopping apps (49%) such as noon and Amazon.ae will spike up during the festive period. Large numbers also believe the usage of health and fitness (46%), social media (45%) and video-on-demand apps (43%) will rise during Ramadan.

Residents are evenly divided about how their gaming app behaviour will change during the holy month. While a third of people (33%) think it will decrease, about as many (32%) believe it will increase, while around the same proportion (35%) reckon it will remain unchanged.

When viewed across genders, the usage differences of these apps are even more defined. Men are more likely than women to think their use of health apps (48% men vs 42% women) and gaming apps (35% men vs 28% women) will increase during Ramadan.

 

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine