UAE-born Eggs & Soldiers opens at Times Square Centre

RetailME Bureau

Home-grown mother and baby brand Eggs & Soldiers has opened its first standalone store on the ground floor at Times Square Centre offering eco-friendly, organic, sustainable and locally-produced baby products under one roof.

Launched by Sofi Chabowski, the Eggs & Soldiers store acts as a response to customer demand and the huge success of both its online shopping platform and former pop-up concept shop, which was located at Dubai Garden Centre.

“Our customers love to see, touch and learn about our products, which is why an Eggs & Soldiers store has been something I’ve wanted to bring to Dubai for some time,” says Chabowski. “In my experience, modern day parents largely want to use the most ethical and chemical-free items, on and for their children, but not everyone has the time to research and shop around for those things. That’s where Eggs & Soldiers steps in!”

“Our ethos is simply to offer ‘A More Natural Way’. Organic is trendy, but often equates to a sub-standard product, higher price tags and little more than clever marketing. Eggs & Soldiers is committed to offering only the most eco- aware, yet highest quality baby products around. And, every single item you will find for sale in our store or on our site has been tested by myself and my four children,” she adds.

Some examples of the baby brands that can be found at the new Eggs & Soldiers store, as well as online at, are The Little Green Sheep natural mattresses; Blade & Rose leggings; Haakaa silicone breast pumps; Close, Boba, Hana, Tula and Ergobaby carriers: Four Cow Farm, Weleda and Tisserand products and Blueberry, Little Lamb and BumGenius cloth diaper kits.

Alongside its international brand partners, Eggs & Soldiers also supports fellow UAE-born businesses by stocking locally-produced products, such as Baby-Lu teething necklaces and Love By Jo nursing covers.