Luxury tea brand TWG Tea unveiled its fourth location in the UAE at Mall of Emirates. Providing tea lovers with a luxury selection of over 800 unique teas, TWG’s Tea boutique is an elegant destination.
“TWG Tea is proud to be the globally recognised luxury tea destination. Dubai’s customers have an exacting palate and a unique appreciation for exquisite products, and we see limitless potential for the brand’s success in the region. We are very pleased to expand our presence with this boutique in the prestigious Mall of Emirates,” says Maranda Barnes, director of business development and co-founder of TWG Tea.
A marriage of tradition and modern elegance, the TWG Tea boutique at Mall of the Emirates expands on the tremendous success of its existing salons and boutiques, while continuing to provide the world’s finest harvests and exclusive tea blends to Dubai.
With an easily accessible location at Mall of Emirates, the TWG Tea boutique features a stunning design decorated luxuriously by handcrafted antique walls, bronze fittings and Italian marble floors – a design reflecting TWG Tea’s exceptional attention to quality.
“Customers in the UAE have a great appreciation for tea and are moreover very curious to taste and experience new luxurious and rare varieties. We at Al-Futtaim Group are thrilled that our latest venture is bringing the world of TWG Tea to more customers in the UAE and giving them a taste of rich luxury tea,” adds Amanda Herholdt, TWG Tea business manager at Al-Futtaim.
With teas for every occasion – black tea, white tea, blue tea, yellow tea, green tea, red tea and tea flowers – and every palette, the new TWG Tea boutique is decorated with an extraordinary tea wall crowned by a priceless collection of hand-painted tea tins filled to the brim with teas from 46 tea producing regions.
The elegant tea boutique offers a grand assortment of exclusive packaged teas, including TWG Tea’s new collection such as the 2017 harvest of Darjeeling First Flush with outstanding notes of ripe fruits and nuts; Morning Rooster with notes of jasmine, morning rose and orchard fair; Vendôme Tea with sweet spices and rare notes of citrus; and Moon & Sky with classic tea bag assortment placed in a magnificent gift box. Elegant tea tins, a myriad of hand-blown glass, porcelain, stoneware and cast iron teapots, fine bone china teacups, saucers, creamers and sugar bowls as well as tea filters and tea scoops of all varieties can also be found in the TWG Tea Accessories collection.
The fourth TWG Tea boutique at Mall of the Emirates is a luxurious addition to TWG Tea’s existing chain of salons and boutiques in stunning locations like Dubai Festival City, The Dubai Mall and Yas Mall.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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