Style is no longer about who you wear, but what you wear and how you wear it. That’s why once considered déclassé, the art of budget-buying has fast become recognized as chic and forward-thinking. With the introduction of twenty4 to the market, the fashionable youth of the Middle East can remain current in their trends with designer-inspired pieces at value prices.
First launched in 2013, twenty4 is a young, bold, on-trend fashion brand bringing a fresh approach to high-end style at an affordable price. Catering for the whole family, twenty4 stands as a one-stop shop, with infant, junior, kids, youth and contemporary adult ranges. The brand launches three collections annually, with the Spring 2015 collection currently preparing to hit stores.
This year’s top spring and summer trends boast seventies inspiration. Dresses are long and flowing, with wide-leg pants a huge hit this season. The ever-trending nautical theme also returns, with blue hues consistent throughout each story in the collection, with denim making a comeback. Jumpsuits have been ticked as one to watch with bold prints once again making their mark as standout pieces across every theme. Our buyers at twenty4 have ensured each trend has been catered to, and we are proud to say that we have something suited to even the most unique of tastes,” shares Tarique Azmi, twenty4 concept head.
With 22 stores to date in Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, and ambitious growth plans for the coming years, twenty4 is gaining a stronghold in the Middle East. Combining all the benefits of a specialty store under one roof, the store is bright, visual and interactive, ideal for the young and trendy at heart. The stores are easy to navigate, with the latest fashions and trends easy to spot and ranges clearly locatable, making your shopping experience easier, more enjoyable and more affordable than ever.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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