Truebell expands home & personal care category


April 7, 2020 | By RetailME Bureau

UAE-based importer of FMCG products, Truebell announced the expansion of its home and personal care category, following the signing of five new distribution agreements.

The retail and food services division of the company has entered into exclusive distribution agreements with a number of leading brands including Green Cross, Savlon, WaterWipes, Twistshake and Engage, and will begin distributing their products during the second quarter of 2020.

“To keep up with this growing demand, the retail arm of our food and retail division is set to launch a variety of new products under the home and personal care category, including zero-sting hand sanitisers, handwash, bodywash, soaps, moisturisers and pocket perfumes,” said Bhushant J Gandhi, divisional manager, retail & food service, Truebell.

“In addition, the global market for hand sanitisers is predicted to reach $5.5 billion by 2024. In light of the COVID-19 virus, we are working closely with both suppliers and retailers to ensure a constant supply of these key products at a time when demand is high due to enhanced hygiene measures and continuous hand sanitising to combat the spread of the virus,” he added. “As we look ahead, we expect the UAE to witness sustained growth in the hand sanitiser market and we are well equipped to deal with this trend, with increased sanitising on the go becoming increasingly commonplace rather than a precautionary or safety measure to reduce bacteria and fight viruses.”

Truebell also is set to enhance its partnership as exclusive distributor for leading baby care brand, WaterWipes, which currently dominates 60% of the overall UAE baby wipes market. Truebell will continue to distribute its baby wipes across the UAE, as well as launching the brand’s latest products which include toddler wipes and facial wipes.

Building on this, Truebell has also entered into an agreement with Swiss baby product brand Twistshake – and will begin distributing numerous products from their range including baby bottles, pacifiers, sippy cups, tableware and teethers.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine