ToysRUs has partnered with Capillary Technologies, as part of which the latter has installed its artificial intelligence (AI) based Instore solution at the retailer’s stores in Saudi Arabia. ToysRUs will benefit from Capillary’s retail marketing solution to accurately identify in-store walk-ins and derive rich insights about customer behaviour and buying patterns to help plan store operations efficiently.
Keeping customers at the centre of attention, ToysRUs wanted to build an offline clickstream of data, similar to what e-commerce does, to support the company’s mission to provide an exceptional retail experience to customers.
ToysRUs deployed Capillary’s VisitorMetrix which not only enables it to analyse historical store traffic patterns to determine staffing requirements through power hours, but also gives immediate responsive data to changes, including studying the impact of promotional campaigns. ToysRUs uses this information to strategise their operations and marketing campaigns to look deeper at their performance and pull the right levers for improved productivity.
“While our e-commerce business is growing, we did not want to lose focus on the offline stores. Combining the instore consumer behaviour with the transactional data will give us a complete 360-degree view of our customers and will help us personalise our offerings and services,” said Mansour Al-Akeel, managing director and CEO at ToysRUs.
“Saudi Arabia is one of our key markets in the region and we are pleased to partner with ToysRUs and be involved in their digital journey. We will soon be launching VisitorSense to help retailers capture more in-store data. It will provide brands with demographics and fashion profiles of store visitors to better understand their buying habits, patterns and preferences. We look forward to establishing a long-term partnership with ToysRUs and help elevate their customer experience,” added Nitin Kaushal Capillary’s president and general manager for MENA.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Using technology in warehouses is the prime way to define inventory optimisation.
A boiling hot summer across Europe provided the needed incentive to get
Newland EMEA and 42Gears have announced a strategic partnership aimed at simplifying
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
According to a global survey published in July 2022, 37% of “deskless”
Enhanced customer experiences that entice, amaze and urge shoppers to engage –
Business and technology hub Dubai Internet City will house Intel’s newest artificial
Sunset Hospitality Group (SHG) has announced a partnership with award-winning Italian restaurant
UAE-based retail group Brands For Less Group (BFL) launched its first shopping
The UAE e-commerce market is expected to reach $9.2 billion in 2026,
As part of its expansion plan home-grown brand PINZA! opens two dine-in
Alison Rehill-Erguven the new CEO of Arabian Centres Company (ACC), owner, developer