ToysRUs partners with Capillary Technologies


October 22, 2019 | By RetailME Bureau

ToysRUs has partnered with Capillary Technologies, as part of which the latter has installed its artificial intelligence (AI) based Instore solution at the retailer’s stores in Saudi Arabia. ToysRUs will benefit from Capillary’s retail marketing solution to accurately identify in-store walk-ins and derive rich insights about customer behaviour and buying patterns to help plan store operations efficiently.

Keeping customers at the centre of attention, ToysRUs wanted to build an offline clickstream of data, similar to what e-commerce does, to support the company’s mission to provide an exceptional retail experience to customers.

ToysRUs deployed Capillary’s VisitorMetrix which not only enables it to analyse historical store traffic patterns to determine staffing requirements through power hours, but also gives immediate responsive data to changes, including studying the impact of promotional campaigns. ToysRUs uses this information to strategise their operations and marketing campaigns to look deeper at their performance and pull the right levers for improved productivity.

“While our e-commerce business is growing, we did not want to lose focus on the offline stores. Combining the instore consumer behaviour with the transactional data will give us a complete 360-degree view of our customers and will help us personalise our offerings and services,” said Mansour Al-Akeel, managing director and CEO at ToysRUs.

“Saudi Arabia is one of our key markets in the region and we are pleased to partner with ToysRUs and be involved in their digital journey. We will soon be launching VisitorSense to help retailers capture more in-store data. It will provide brands with demographics and fashion profiles of store visitors to better understand their buying habits, patterns and preferences. We look forward to establishing a long-term partnership with ToysRUs and help elevate their customer experience,” added Nitin Kaushal Capillary’s president and general manager for MENA.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau




Download Images RetailME Magazine