From an AED600-worth of the first order for 10 pieces of keto bread back in September 2018, UAE-based, home-grown start-up Keto Goodies Dubai has grown consistently. What began in founder Francoise Crosbie’s kitchen has gained strong resonance. The first team – which comprised Crosbie, a baker and a delivery person – has grown to six.
What started as personal research to shed post-pregnancy weight has turned into a business entity that Crosbie plans to grow from online-only to brick-and-mortar with a standalone bakery/café at some point. The pace has already set off in this direction as today products from Keto Goodies Dubai are stocked in Carrefour at Mall of the Emirates, Ibn Battuta Mall and City Centre Me’aisem as well as Healthy Shop in Abu Dhabi.
Before we move over to understand Keto Goodies Dubai’s scalability and how it adds to the existing options in the market, a few words on the ‘keto’ concept. It is a low-carb diet, with high-fat and adequate-protein. The longevity of keto is the next obvious question. The global ketogenic diet market was worth approximately $9,700 million in 2018. Driven by rising awareness, the market is estimated to grow by about 5.5% CAGR during the 2019-27 period, touching $15,640 million by 2027.[i]
“To determine the longevity of any concept – keto or anything else – as a popular diet is tricky. However, any form of food or diet that promotes less sugar and carbohydrates is good. Overall, such foods and diet forms are healthy,” Crosbie responds. “In this regard, our low-sugar, gluten-free options are, thus, healthy. And we are very transparent about the ingredients used in our products, which requires in-depth research and consulting websites like iConsult. It is a combination of science, math and effort to create the keto goodies with the exact calorie count and macros.”
What began as “happenstance” – when Crosbie baked her first keto bread with almond flour and posted it on social media – evolved into a home-based business driven by significant demand. “In September 2018, after posting about my keto bread, I realised that there was a clear need for healthy, gluten-free alternatives that were tasty. It all happened through word of mouth. We started developing more and more such alternatives to test viability. By November 2018, my house couldn’t accommodate such high volumes of baking. I hired a baker and a delivery person,” Crosbie reminisced.
Along with maintaining a steady roster of repeat clientele, Keto Goodies Dubai is also forming several collaborations with like-minded organisations. A self-funded business, Crosbie is now evaluating the possibility of bringing on-board a like-minded – health-conscious – investor to undertake expansion.
“Self-investing to start my brand is one of the huge hurdles that I had to overcome right at the outset,” Crosbie admitted. “Since then, it has been about Keto Goodies Dubai gaining more visibility; I want the brand to be out there. And we have seen significant growth, compared to where we started. We have seen almost 200% year-on-year growth, when compared to our first order of AED600 in September 2018. To be able to sustain such exponential growth, I need more capital and therein lies the need for an investor.”
“I am looking at 2020 as the year for faster scalability. I am evaluating the prospects of opening a flagship store with a small café by the end of the year. We are also at advanced stages of discussion to export our products in the GCC,” she revealed.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Every salesperson is taught to keep an elevator pitch ready to attract
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young
Nakheel Malls, the retail arm of master developer Nakheel, has launched its
Serena Marketplace, a new community shopping and service centre for the Mediterranean-themed