Tom Ford launches Private Eyewear Collection in the Middle East


July 10, 2017 | By RetailME Bureau

American fashion designer Tom Ford has launched the TOM FORD Private Eyewear Collection this month – a special edition of sunglasses and optical frames designed specifically for eyewear connoisseurs (both men and women) – available across the Middle East.

Featuring eleven styles, the Private Collection commemorates Tom Ford’s eleven years of making exceptional eyewear and are crafted using ultra-premium materials. Real buffalo horn is selected for its warm and luxurious finish and its natural pattern that gives each piece a unique quality. The highest-grade Japanese titanium is chosen for its ultra-light weight and sleek and progressive look.

All sunglasses feature special photochromic lenses that darken and lighten automatically, depending on the light conditions. Optical frames are also lightly tinted in green, blue or brown.

“These are the frames that I personally wear and in some instances originally designed only for myself. This is truly my own private collection. In most cases these editions of my favourite frames have been produced in new elevated materials that are uncommon in most commercially produced frames,” says Tom Ford.

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