Majid Al Futtaim’s City Centre Deira is turning down the heat and bringing the outdoors inside with ‘INDOORS’ – a dynamic retail and F&B pop-up in the mall. From August 24, it will be more fun for mall visitors, while home-grown brands and unique street food concepts will be nurtured.
City Centre Deira will transform 1,300 sqm area on Level 2, next to Sharaf DG, into an eclectic hangout where residents and tourists can shop for the latest fashionwear from on-trend local brands, eat at some of the most innovative UAE-based street food stalls and spend hours playing arcade games and watching movies on beanbags in the entertainment zone.
With string lights overhead, vibrant installations and urban murals and communal tables for casual get togethers, City Centre Deira’s, free to enter, ‘INDOORS’ is set to become a must-visit attraction in Dubai, capturing the essence of a laid-back open-air fair to take visitors on a multi-sensory journey.
As part of its effort to support and promote emerging designers, City Centre Deira has handpicked trailblazing Dubai entrepreneurs to showcase their stylish fashion, beauty and customised art brands in the retail zone. The mall will showcase different home-grown brands every two weeks.
City Centre Deira will also be introducing visitors to 16 unconventional street food concepts, which they can enjoy while being entertained by street performers every day. Modern eateries, including Dubai’s home-grown restaurant Roux, traditional Lebanese bakery saj2go, retro mobile diner Frings and the popular ‘zaafran chai’ spot Filli Cafe will pop up at ‘INDOORS’ to whip up mouth-watering urban cuisine for foodies. The Mini Cooper station will be doling out refreshing fruity scoops of ice cream throughout the day.
Guests can even grab a quick bite from one of the stalls and take a seat with friends on the cushions in the specially designed movie area. VOX Cinemas will also be serving up popcorn, crepes and nachos to movie-goers. Visitors can look forward to new family movie screenings every day.
There will be plenty of hands-on activities to keep kids occupied with a separate zone within ‘INDOORS’ for carnival and arcade games powered by Magic Planet. For the uninhibited, a karaoke corner has been set up where visitors can gather their family and belt out the latest tunes for laughs.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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