Tim Hortons launches Smile Cookie Campaign across the UAE

RetailME Bureau

Canadian brand Tim Hortons, belonging to the Apparel Group in the region, have launched its ‘Smile Cookie’ campaign in partnership with Al Jalila Foundation. Starting from September 24 to October 29, guests can purchase a delicious chocolate chip Smile Cookie for AED6 at participating Tim Hortons restaurants, with the full amount going to the Foundation, which is dedicated to providing accessible children’s medical care.

This is the first time the Tim Horton Smile Cookie campaign will be introduced to the UAE. Following the success of the campaign in Canada, which started in 1996 to help raise funds for local charities, Tim Hortons is excited to share even more smiles this year in partnership with Al Jalila Foundation.

“We are always in search for an opportunity to give back to our community and with the support of our customers we will able to make this possible and help raise funds for Al Jalila Foundation,” says Nilesh Ved, CEO and chairman, Apparel Group. “We are humbled to be part of this initiative and support the Foundation’s mission to make a difference in children’s lives and hope to make this an ongoing partnership.

The funds raised from the Smile Cookie campaign will help Al Jalila Foundation’s paediatric initiative, Farah, part of A’awen programme. Farah, meaning ‘happiness’ in Arabic, provides life-saving treatment, funds cutting edge research and offers hope to countless children and their families. All of the funds raised through Farah support medical treatment and research of children’s illnesses so that the investments of today will be the cures of tomorrow

“We are pleased to be working with the Tim Hortons brand and appreciate their support for our pediatric programme. Farah offers hope and healing to children in need of medical care. Our partnership with the Tim Hortons brand on their Smile Cookie campaign is a great community initiative that reflects the UAE’s vision to be one of the happiest nations in the world,” adds Dr. Abdulkareem Sultan Al Olama, CEO, Al Jalila Foundation