Tiffany & Co.’s Ramadan campaign celebrates UAE’s thinkers & dreamers


April 18, 2019 | By RetailME Bureau

American luxury jewellery and specialty retailer, Tiffany & Co. will mark the Holy Month of Ramadan by recognising thinkers and dreamers from the region. The retailer – which stands for creativity, passion and individuality – seeks to celebrate free spirits and creative innovators who are following their dreams and inspiring meaningful conversations.

Tiffany’s Ramadan campaign takes viewers behind the scenes of its collaboration with two visionary thinkers and dreamers who embody the optimism and warm spirit of Tiffany & Co. – Emirati fashion designer Yasmin Al Mulla and UAE-based, Syrian-born graphic designer and visual artist Tulip Hazbar.

Al Mulla, under her fashion label YNM, has designed a capsule collection of graceful wearable kaftans using rich materials and classic vintage cuts. The collection incorporates delicate embroidery inspired by charming jewellery, including Tiffany’s striking 18k flames diamond earrings designed by the iconic Jean Schlumberger. In parallel, Hazbar has created a selection of mesmerising illustrations that capture iconic Dubai and New York landmarks, intertwining the brand’s revered heritage with the culture of two of the world’s most admired cities.

The exquisite workmanship and masterful artistry of their creations is brought to life in a series of beautifully shot vignettes, where viewers are transported into Al Mulla and Hazbar’s stories – their dreams to believe and how far they have come on their journey. The films also feature cameos from iconic Tiffany & Co. collections; Tiffany T, Tiffany Paper Flowers Rose Gold and Tiffany T True.

 

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