Tiffany & Co. launches flower petal inspired collection


September 3, 2018 | By RetailME Bureau

American luxury jewellery retailer, Tiffany & Co. has announced Paper Flowers, the first jewellery collection by chief artistic officer Reed Krakoff. The collection is comprised of high and fine jewellery, and reflects a perfect balance of refined femininity and industrial modernity.

The collection’s name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together. Constructed and engineered with a platinum pin at its centre, this organic, floral motif is reimagined through modern and graphic lens.

“Paper Flowers is about stripping away all of the rules associated with fine jewellery,” says Krakoff. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”

Naturalism is at the heart of this collection as seen throughout Tiffany’s rich history – the vibrant colour of the iris inspired the purple of tanzanite, while yellow diamonds echo the vivid hue of fireflies. Artfully crafted in highly polished platinum and set with brilliant diamonds, this expansive collection also highlights Tiffany’s unparalleled craftsmanship.

Exemplifying the superior quality and exquisite design heritage, a high jewellery diamond bib necklace features over 68 carats with a mix of pear-shaped and round brilliant diamonds. Each asymmetrical petal is connected to the next with effortless ease, showcasing the ingenious construction and attention to detail.

The collection ranges from pendants and earrings to bracelets and rings, and is available in select stores and on Tiffany.com.

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