American luxury jewellery and specialty retailer, Tiffany & Co. has announced a new exhibition opening in Shanghai, China called “Vision & Virtuosity,” to celebrate the brand’s greatest creative masterpieces. “Vision & Virtuosity” is slated to open to the public on September 23 and run through November 10, 2019 at the Fosun Foundation Shanghai.
A first-of-its-kind for Tiffany, “Vision & Virtuosity” was conceived as a journey through history, an exploration of Tiffany’s brand codes and a glimpse of what’s to come. It’s an immersive view into the acclaimed house that honours its past, while revealing the importance of this unique history to the present.
“‘Vision & Virtuosity’ is a tribute to Tiffany & Co., which has stood for masterful craftsmanship and innovative design since Charles Lewis Tiffany founded his company in New York City in 1837,” said Alessandro Bogliolo, CEO, Tiffany & Co. “These two values – vision and virtuosity – lie at the heart of Tiffany & Co. and this exhibition represents the best of our brand.”
“Vision & Virtuosity” promises to transport visitors to an imaginative world that showcases the most important objects from The Tiffany Archives. The exhibition’s installations will contextualise the brand’s trailblazing moments, documenting the numerous “Tiffany firsts” such as the introduction of the modern engagement ring, the Tiffany® Setting.
“There are many incredible objects in The Tiffany Archives that we draw inspiration from and we are constantly finding ways to reinvent and reinterpret them for our designs today,” added Reed Krakoff, chief artistic officer, Tiffany & Co. “With this exhibition, we honour the past and show how beauty and masterful craftsmanship are timeless and always relevant.”
The thematic journey will take visitors through six chapters – including Blue Is the Color of Dreams, The World of Tiffany, The Tiffany Blue Book, Tiffany Love, Breakfast at Tiffany’s, Diamonds: Miracles of Nature – devoted to Tiffany & Co.’s longstanding history of excellence in design and craftsmanship.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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