The Noodle House opens fourth venue

February 9, 2020 | By RetailME Bureau

Home-grown in Dubai, The Noodle House – operated by Sarood Hospitality, the F&B arm of Dubai retail – has opened the doors of its fourth venue in Nakheel Mall.

Spanning 2,530 sqft, the restaurant has a 120 indoor capacity. The venue is a lot more street-inspired and includes new features like a live wall with projections. Creating an immersive and authentic Asia dining experience, the projections showcase the brand’s inspiration drawn from culinary street hot spots all across Asia and the footage from the Asian Soul Food Tour in 2019.

“We travelled to five countries – including Taiwan, South Korea, Burma, Singapore and Malaysia – for edible inspiration and found ourselves completely engulfed by the culture, hospitality and culinary diversity across some of Asia’s biggest culinary hotspots,” said Stefan Borchardt, brand chef, The Noodle House. “The tour truly inspired us and since returning we’ve created dedicated menus and dishes to share our culinary adventures with our guests – a lot of these dishes are now a mainstay to our menu and create an authentic Asian soulful dining experience. The second stage to recreate the Asian street-feel was to showcase these videos and footage on-screen to our guests.”

Additional luxury is brought to the colour scheme of The Noodle House by including a hand carved heavy stone wall. Timber beams have been placed overhead on one side of the venue giving the effect of an open ceiling, while casting directional shadows onto the store to emphasise and make the most of the long linear space. Heavily textured stone walls, black painted ceilings and raw concrete floors further bring a slightly gritty vibe. A hint of black with gold marble has been added to the live cooking area as well with heavy timbre beams casting directional shadows onto the textured stone.

Currently, The Noodle House has four dine-in locations, with three more in the pipeline and four dedicated delivery hubs in the UAE.

“The Noodle House has become a true staple in Dubai’s growing food scene and remains eternally popular with both dine-in guests and those who prefer our Asian soul food menu at home. The opening of four new outlets – including JBR in 2019, Nakheel Mall most recently in January 2020, along with upcoming venues Dubai Hills Mall and Reem Mall this year elevates The Noodle House as a doorstep dining destination for an even greater number of UAE residents and tourists staying in popular spots across the country. The brand expansion is in-line with our vision for local branches of The Noodle House to cater for diners across the UAE in coming years,” Borchardt added.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine