The Noodle House launches green packaging by Vegware


October 16, 2018 | By RetailME Bureau

The Noodle House, UAE’s home-grown Asian soul food concept operated by JRG Dubai, has launched home delivery packaging that is ‘99 per cent plastic-free’. As part of its ongoing commitment to reduce waste, ease strain on landfills and minimise environmental impact, The Noodle House has partnered with Vegware – an international compostable packaging brand – to roll-out green packaging solutions across The Noodle House’s home delivery operations.

“We have all become increasingly passionate about reducing our impact on the planet and marine life,” says Emma Banks, managing director of JRG Dubai. “Our association with Vegware means The Noodle House’s home deliveries are now 99% plastic-free, underlining our commitment to become as plastic-free as possible in 2018. Single-use plastics are an unnecessary stain on our collective conscious and eradicating these harmful materials from our home delivery operations is one small step for the greater good.”

In providing soulful takeaways with minimal environmental impact, The Noodle House’s transition to green Vegware packaging follows the restaurant chain removing all plastic straws and cutlery items across its physical restaurants and home delivery operations in February. The brand also offered diners who returned unwanted plastic cutlery a 50% discount on their bill as part of its ‘plastic amnesty’ initiative in March.

While The Noodle House is trailblazing Vegware packaging, Banks confirmed JRG Dubai is currently finalising plans to introduce sustainable packaging and product solutions across its 12-strong portfolio of restaurant, bars and cafés, including Pai Thai, Trattoria Toscana and Flow.

The Plastic Oceans Foundation estimates that around 50% of the 300 million tons of plastic produced worldwide each year is used only once before being thrown away. With plastic ingestion, entanglement and pollution representing an immediate threat of extinction to more than 700 marine species, The Noodle House only offers paper or bamboo straws on request. Conventional plastic is no longer an option for customers ordering Asian soul food home deliveries.

Created in 2006, Vegware has emerged as a global specialist in compostable foodservice packaging. Its plant-based catering disposables are made from renewable, lower carbon or recycled materials, and can all be commercially composted with food waste.

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