The Dubai Mall’s Fashion Avenue welcomes Perfumery & Co

RetailME Bureau

A new luxury fragrance and beauty destination Perfumery & Co has opened in The Dubai Mall’s Fashion Avenue. Featuring an exclusive selection of niche and artistic scents from Europe and the Middle East, plus premium beauty products, Perfumery & Co reveals an exquisite portfolio of region-first brands with a focus on highly personalised scent and beauty experiences.

Spanning 50,000 sqft, Perfumery & Co is located at the top level of Fashion Avenue, inviting guests on an immersive journey into the world of haute fragrances and beauty. With a team of highly trained specialists and beauticians, Perfumery & Co offers personalised consultations ensuring that scents and beauty products are tailored to one’s personality, lifestyle and preference.

Making its Middle East debut, French perfume house Henry Jacques opens its first boutique in the region at Perfumery & Co, where guests can create bespoke fragrances through a unique scented experience. Perfume enthusiasts will also be able to discover brands such as Parfums de Marly, Xerjoff and Tiziana Terenzi.

Also debuting for the first time is celebrity hairdresser Trevor Sorbie, opening his first Middle East salon only at Perfumery & Co. Regional debuts by skin care and beauty brands, such the all-natural organic skin care brand Alissi Brontë, and the local make-up brand Shay Up also feature at Perfumery & Co.