Dubai-based Emaar Malls has announced its partnership with e-commerce marketplace noon.com, to open The Dubai Mall virtual store that will support the retailers and community to address the unprecedented challenges from the COVID-19 situation.
Retailers at The Dubai Mall can soon become a part of The Dubai Mall virtual store, hosted on noon.com. Customers will be able to visit the virtual store and shop their favourite brands, make their purchase choice online and have the purchases delivered to their homes by noon across the UAE.
The Dubai Mall is also facilitating customers to use another online asset of Emaar Malls, Namshi.com, to enable online purchases.
The store to door solutions by Emaar Malls serve as a free, safe, cash-less and convenient delivery service, daily throughout the UAE, which will support the community, easing any concerns of their well-being whilst social distancing is in place.
“Unprecedented challenges call for innovative, collaborative and bold measures. The Covid-19 situation and its impact on the global economy call for us to rally our strengths and identify new measures that take into consideration the social and economic realities. We stand by our nation, community and industry to address the impact of the situation. The Dubai Mall virtual store will help retailers continue to do positive business while factoring in the need for social distancing and people making their purchases online. The initiative allows for Emaar Malls to connect our stores and customers safely, without impacting daily routines and worries around wellbeing. This will particularly benefit SMEs and start-ups that do not have an active online presence as well as larger retailers who now have an added channel to drive sales,” said an Emaar Malls spokesperson.
A spokesperson of noon.com confirmed that The Dubai Mall will be the first to partner in this initiative. “We have been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges. We expect to announce further major partnerships with large malls shortly.”
Through the partnership with noon.com, with a strong distribution and delivery network and fulfilment centres, The Dubai Mall is creating a viable and relevant retail channel for retailers across multiple categories that add to the convenience and well-being of customers.
To be part of the virtual store, tenants at The Dubai Mall have to opt-in to this service from noon.com and Namshi, and the e-commerce platforms will work with the retailers to take their inventory and stores online.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Retailers in the Middle East are making strides in their multichannel offerings,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and