The Dubai Mall announces Chinese New Year celebrations


January 30, 2019 | By RetailME Bureau

The Dubai Mall is all set to celebrate Chinese New Year from February 1-10. During this period, mall visitors will be able to explore China’s traditions and culture through various art forms. Under the theme China Art, the mall will offer an exciting programme of authentic activities showcasing art, music and dance through arts & crafts workshops, traditional Chinese games and exciting live performances.

The hub of activity will be in Star Atrium, where a highly decorative red pagoda will host a daily programme of traditional arts & crafts including Chinese finger palm painting and calligraphy, egg carving, umbrella art painting, knot tying, Chinese lucky bag making and wood carving pen workshops. Demonstrating the craftsmanship of skilled artists from China, visitors can also take home one of these customised keepsakes by spending a minimum purchase starting from AED150 at any store in the mall.

Starting from late afternoon, the Star Atrium will be buzzing with exciting live cultural performances, creating a celebratory atmosphere. The line-up of entertainment includes a Chinese Parade, Chinese Mask Changer, Chinese Puppet & Calligraphy plus live musical performances using traditional Chinese instruments. In Fashion Avenue Atrium, a giant red wishing tree will create a beautiful setting for a gaming area featuring some popular, yet traditional Chinese games.

Chinese shoppers using Alipay for their purchases will benefit from a number of promotions, including cash-back incentives, a gift with purchase or the chance to earn back an entire shopping bill. In addition, Alipay users will receive preferential entry fees at The Dubai Mall’s popular attractions, including Dubai Aquarium & Underwater Zoo and KidZania. More than 70% of The Dubai Mall’s stores are now accepting this payment platform, making shopping more convenient for Chinese visitors.

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