Hong Kong-based Tappy Technologies, a leading wearable payment enabler, and Etisalat recently announced a strategic partnership to offer payment and access enabled wearables in the UAE as the consumer demand for contactless payments continues to grow.
“Etisalat Digital Payments is aiming to be an omnichannel payment platform addressing changing needs of consumers and merchants. Several new payment features and solutions are launched during 2018. Etisalat together with Tappy plans also to penetrate in enterprise wearable payments market,” says Alberto Araque, vice president/Internet of Things & Digital Payment Etisalat Digital.
Etisalat was one of the first companies in the region to introduce mobile payments. The launch of payment and access enabled wearables in partnership with Tappy is another step forward by Etisalat in offering technologically advanced products to customers, bringing added convenience to their daily lives.
“The ability to use items worn on the body to quickly and easily pay for goods and services takes the convenience of mobile and contactless payment to a whole new level. This partnership also provides a unique opportunity for Etisalat to potentially collaborate with famous fashion labels for payment and access enablement,” Araque adds.
Commenting on partnership, Wayne Leung, Founder and CEO of Tappy Technologies, states, “We see a massive potential for growth here as the region and particularly the UAE is rapidly moving towards a digital and cashless society. Etisalat is one of the most trusted, recognised and innovative brands in the region, and we are delighted to be their wearable payment partner. Through our association with Etisalat, Tappy aims to bring its exciting wearable payment and access technology to the audience in UAE.”
“These are really exciting times for Tappy as we make our first foray in the MENA region. We are confident that the partnership with a highly reputed group like Etisalat will certainly help facilitate the adoption of our wearable payment technology in the territory,” concludes Suboor Ahmed, VP – Business Development, Tappy Technologies.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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