Tapping the wellness and personal care market


June 28, 2017 | By RetailME Bureau

The Middle East Africa (MEA) wellness and personal care market is set to touch $33.5 billion this year, according to Euromonitor International. In 2016, the total spending in the wellness and personal care segment in the MEA was worth $30 billion, a growth of 3.4% compared to 2015.

UAE-based Darlie Global FZC, part of Allianz International Holdings, has set its sights on capturing a share of this rapidly growing wellness and personal care market with a range of Dr Neem and Mr Darlie products.

“Darlie Global saw a gap for high quality, yet affordable wellness and healthcare products in the MENA market, which led to the conceptualisation and launch of Dr Neem and Mr Darlie. We saw a great opportunity as demand for natural and healthcare products continues to grow in this region. Having the base in the UAE, it was natural for using the Emirates as the launch pad for Dr Neem and Mr Darlie, while setting our sights firmly on expansion across the region. We are confident that the two brands will naturally appeal to consumers given their well-blended formulations and affordable price points,” says Sakib M Rahman, CEO, Darlie Global FZC.

Dr Neem’s range of products includes a face wash, shower gel, body lotion, shampoo, hair oil, petroleum jelly, soap and liquid hand wash. “Depending on the product, natural extracts are used from sources such as neem, aloevera, yoghurt, oud, camel milk, rose, berries, almond, olives, honey and lemon,” Rahman explains.

“Meanwhile, Mr Darlie is a brand that promotes oral health care products, offering a broad range of gel toothpaste, a unique formulation of enamel-protecting toothpaste, and a competitive range of oral care products,” he adds.

The company’s manufacturing unit in Dubai produces both Dr Neem and Mr Darlie products, taking advantage of the country’s strategic location as a regional hub for exports and making it viable for the company to expand its market reach. Besides, the UAE is one of the top markets in the region for these products. Recent market studies show the demand for organic and natural products in the country continues to grow with retail spaces increasing by 60% during the last four years.

Read the full article in the July/August edition of RetailME

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau




Download Images RetailME Magazine