Tanishq selects Dubai for its first international store


November 2, 2020 | By RetailME Bureau

Indian TATA Group’s jewellery brand Tanishq announced the opening of its first international store in Dubai on November 2.

The chief guests for the inauguration were Dr Ahmed AlbannaUAE ambassador to India, his wife Khadija Albanna and Dr Aman Puri, consul general of India, Dubai. Sunil Sinha, resident director MENA, Tata Sons and Aditya Singh, head – Jewellery International Business at Titan Company, hosted the chief guests.

The 2000 sqft store, located in Meena Bazaar, will house a broad range of gold and diamond jewellery. The store will showcase exclusive Indian jewellery collections in 18K and 22K gold and diamonds, solitaires, kundan polki and coloured stones. Also available at the store is Nebula, a fine collection of 18k solid gold jewellery watches. 

Tanishq has also announced an offer to bring in the festive season with a 25% off on making charges of Gold jewellery & value of Diamond jewellery.  

The local culture has inspired the store interiors with distinct Arabic design elements reflected in pendant lamps, geometric motifs, and Arabesque tiling.

“The opening of Tanishq’s first international boutique in Dubai underscores the significance of this region for Tanishq and the Tata group. 

“We are confident that Dubai’s discerning customers will appreciate the quality and craftsmanship that Tanishq brings to the table,” said Sunil Sinha, resident director, Tata Sons MENA.  

The opening comes at an exciting time for the brand. It was lauded in India, for its ability to remain agile and active despite the lockdown. From rolling out tech initiatives, such as virtual shopping and live assisted chat making it easier and safer for consumers to shop.

“We are delighted to kick-start our international journey in the City of Gold, which remains at the forefront of the global recovery. We are truly honoured and excited to be bringing our exclusive range of gold and diamond collections to Dubai,” added Kuruvilla Markose, COO- International Business Division, Titan Company Limited. 

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