UAE-based home-grown restaurant chain, Sumo Sushi & Bento has signed a strategic partnership with Al Mona Enterprises Ltd. as its local franchise partner to enter the European market. The brand will open its first outlet in Cyprus in 2020 with a vision to add another three within the next five years across the region.
With two successful decades of operations in the Middle East and in line with the brand’s vision, Sumo Sushi & Bento has grown in prominence. Celebrating its 20th anniversary this year, the brand is focused on replicating its GCC presence internationally in the evolving and competitive F&B landscape of the Indian market and the European region.
“Diners today are well-traveled, educated and continually seeking out unique but unpretentious experiences. With the speed of social media, guests across the globe get their curiosity stirred up for all kinds of tastes and flavours and are far more aware than any previous generations. The interest and curiosity among European countries about Japanese cuisine has never feigned from its initial introduction in the last few decades; but with the added fusion and friendly accessibility that Sumo Sushi & Bento provides, it led to the introduction of the brand in the region. We are looking forward to an enduring commitment with Al Mona Enterprises Ltd. with the launch of the first outlet in Limasol, Cyprus. We are working closely with the franchise partner to ensure that we deliver the Sumo dining concept, high-quality food and service in Cyprus, that we are proud of,” says Dinesh Chauhan, franchise operations manager, Sumo Sushi & Bento.
Sumo Sushi & Bento began its franchising relations in 2006 that has successfully resulted in opening 21 outlets across the GCC region. After signing the partnership with Apparel Group in 2017 for 20 outlets within the GCC market, Sumo Sushi & Bento signed up with FranGlobal in 2019 for 30 outlets in India. It will enter other popular markets such as the US and Canada. Other than the international markets, Sumo Sushi & Bento also plans to open 20 more restaurants in the next five years across GCC market. While Al Mona Enterprises Limited comes with over 18 years of experience in the F&B industry with a stronghold and understanding of Cyprus.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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