Steve Madden strengthens omnichannel presence

May 19, 2020 | By Rupkatha B

American footwear brand Steve Madden, part of Landmark Group in the Middle East, recently launched its own e-commerce site in the UAE, thereby strengthening its omnichannel presence. The exclusive site, will be rolled out in the entire region within the next two-three months in a phased manner.

The brand already has a prominent online presence through Landmark Group’s own platform as well as other marketplaces, including Namshi and, among others. In addition, Steve Madden boasts a 44-store network in the GCC, with 20 in the UAE.

Steve Madden strengthens omnichannel presence

Steve Madden – The Dubai Mall

The plan to launch Steve Madden’s exclusive e-commerce site was already in the pipeline, even before the COVID-19 outbreak, which forced several retailers to hasten their digital transformation goals. “We wanted to launch the Steve Madden e-commerce site earlier this year, but got slightly delayed,” shares Dinesh Shahani, COO, Shoe Mart International. “We already have a sizeable e-commerce business through platforms like Namshi, which currently offers more options than our own exclusive site. Having said that, is a significant addition to our omnichannel business.”

Strengthening omnichannel presence, offers services like ‘try and buy’ and easy return. “In response to store closure due to COVID-19, we also did digital catalogue sales during this Ramadan using the WhatsApp platform. It has worked very well in Kuwait. The idea is to offer our customer an experience that’s delightful at every touchpoint – be that through our own e-commerce site, other online marketplaces and our stores,” Shahani opines.

Currently, the online channel – and marketplaces included – accounts for 12-15% of Steve Madden’s overall business in the region. As such, online might be able to offset some losses incurred due to store closures in the long-term, but not in the short term, feels Shahani. In fact, the response has been quite positive towards since the recent rollout, especially among Landmark Group’s Shukran loyalty cardholders.

The brand is fulfilling the last-mile delivery internally for, since the site is young and traffic is slowly building up. “The stores aren’t very busy now; that’s why, we decided to train some of our store sales executives to handle online orders,” says Shahani.

When asked about leveraging technology pieces to ensure a single view of products and inventory management, Shahani elaborates, “Landmark Group has a highly sophisticated inventory management system. Going forward, we will start leveraging the Group’s centralised inventory management system. As of now, is mapped to our warehouse and seven different stores across the UAE.”

Also read: Landmark Group opens fully-automated Mega Distribution Centre in Dubai

In summation, Shahani highlights the importance of building a strong omnichannel presence, “The fashion e-commerce space, due to COVID-19, will go through a massive transformation where offline players will in some years start dominating the online space with a strong omnichannel customer experience. After all, brick-and-mortar and online presence facilitate convenience plus experience for customers, while widening a retailer’s reach and consumer base. I also think several pure-plays in the retail space may not survive in the long run unless they offer a bigger and stronger share of private labels or become logistics service providers to retailers.”


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.



Previous Article Next Article



Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau

Download Images RetailME Magazine