Stadium opens in Egypt

RetailME Bureau

Multi-brand sports retailer Stadium, which uniquely merges top brands in sports fashion with a premium lifestyle offer, opened its first outlet in Egypt at City Stars Heliopolis, Cairo.

The new Stadium store offers some of the world’s most sought-after performance and lifestyle brands, including Adidas, Nike, Speedo, Umbro, Reebok, Body Sculpture and New Balance to name a few.

Consumers will be able to browse through the 3,350 sqft retail space in order to find the hottest brands to wear on and off the pitch.

Further enhancing the Stadium brand experience, the new Egypt store features ‘The Cube’, an activation area where consumers can train and engage in various types of fitness activities. This is to encourage and assist consumers with fitness goals as well as help develop a strong emotional connection with the brand.