Sprüngli opens in The Dubai Mall


April 16, 2018 | By RetailME Bureau

Swiss luxury and heritage chocolatier Confiserie Sprüngli expands in the UAE with its new boutique and café at the Fashion Avenue in The Dubai Mall. This is the chocolatier’s second branch opening in five months following its success at the The Galleria Mall on Al Maryah Island in Abu Dhabi.

“We are incredibly excited to bring Sprüngli to The Dubai Mall and are the only Swiss chocolate brand so far to have a presence in the world’s largest mall. We selected the new Fashion Avenue as our Dubai location to ensure we were aligned with brands that reflect our luxury and handcraft essence,” says Marc Wirth, managing director of Sprüngli Middle East.

“We are now building up brand awareness for Sprüngli in the UAE and ensuring people understand that our chocolates are a high-end product for consumers who enjoy the ‘finer things in life’. The quality of our products and services comes with the passion and dedication from our chocolatiers who deliver their best day in and day out. There is a lot of work behind each and every product and we can achieve consistency when we act as one throughout the company. All our products are still handcrafted in Switzerland with no use of industrial machines, to ensure we deliver the finest offering.”

The Sprüngli story began more than 180 years ago in 1836 when David Sprüngli and his son Rudolf founded the Sprüngli & Son confectionery business in Switzerland. Since then, Sprüngli has played a major role in creating the reputation of quality Swiss chocolate around the world. The company is still run as a pure family business by Milan and Tomas Prenosil who represent the sixth generation.

Apart from Switzerland, the UAE is the only country in the world where customers can purchase Sprüngli products, which are only exclusively available in their own boutiques.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau




Download Images RetailME Magazine