Sprüngli opens in The Dubai Mall

RetailME Bureau

Swiss luxury and heritage chocolatier Confiserie Sprüngli expands in the UAE with its new boutique and café at the Fashion Avenue in The Dubai Mall. This is the chocolatier’s second branch opening in five months following its success at the The Galleria Mall on Al Maryah Island in Abu Dhabi.

“We are incredibly excited to bring Sprüngli to The Dubai Mall and are the only Swiss chocolate brand so far to have a presence in the world’s largest mall. We selected the new Fashion Avenue as our Dubai location to ensure we were aligned with brands that reflect our luxury and handcraft essence,” says Marc Wirth, managing director of Sprüngli Middle East.

“We are now building up brand awareness for Sprüngli in the UAE and ensuring people understand that our chocolates are a high-end product for consumers who enjoy the ‘finer things in life’. The quality of our products and services comes with the passion and dedication from our chocolatiers who deliver their best day in and day out. There is a lot of work behind each and every product and we can achieve consistency when we act as one throughout the company. All our products are still handcrafted in Switzerland with no use of industrial machines, to ensure we deliver the finest offering.”

The Sprüngli story began more than 180 years ago in 1836 when David Sprüngli and his son Rudolf founded the Sprüngli & Son confectionery business in Switzerland. Since then, Sprüngli has played a major role in creating the reputation of quality Swiss chocolate around the world. The company is still run as a pure family business by Milan and Tomas Prenosil who represent the sixth generation.

Apart from Switzerland, the UAE is the only country in the world where customers can purchase Sprüngli products, which are only exclusively available in their own boutiques.