Sports memorabilia brand The BootRoom Collection gets online


May 28, 2020 | By Rupkatha B

Sports memorabilia brand, The BootRoom Collection had to quickly turn its focus online, as its brick-and-mortar stores suffered amidst temporary closures due to COVID-19 pandemic. The brand accelerated the launch of its e-commerce site, alongside collaborating with online marketplaces such as Amazon.ae and noon.com.

“We were down 97% year-on-year during the March-April period,” shared Craig Mckelvie, founder and CEO, The BootRoom Collection. “We had to accelerate our plans to start transacting online. Within a matter of five weeks, we kickstarted our online store, which has helped us to offset some losses incurred from brick-and-mortar. Having that said, brick-and-mortar will always play a significant role in our business.”

Also watch: Accelerating Digital Transformation

Overall, the sports memorabilia industry is currently valued at $27.5 billion and set to reach $47.2 billion within the next five years. And Mckelvie says this growth projection will not get impacted by COVID-19. “We have had people asking us about product availability via social media during the lockdown. If anything, the value of sports memorabilia is set to increase.”

The BootRoom Collection was created 18 months ago to bring sports memorabilia to the Middle East market. The brand has quickly expanded presence through the shop-in-shop format within six Virgin Megastore outlets in the UAE, including Mall of the Emirates and The Dubai Mall. Today, The BootRoom Collection is present in Bahrain, Saudi Arabia and Qatar, and soon Kuwait.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau

UAE homegrown marketplace, Noon.com has announced its Yellow Friday sale from November 

Continue Reading

November 5, 2020 | By RetailME Bureau

UAE-based Al Maya Group officially launched an exclusive range of Woolworths products 

Continue Reading

October 30, 2020 | By RetailME Bureau




Download Images RetailME Magazine