The Middle East’s go-to speciality retailer of kitchenware, tableware, and bakeware products, Simply Kitchen, launched its new store in Festival Plaza on the 11th February 2020. The new store stocks a full range of cookware, bakeware, and service ware and kitchen gadgets with a refreshed modern and timeless design. Simply Kitchen gives customers a contemporary approach to food preparation, cooking and serving, whether for use at home or to be enjoyed while out and about.
A newly launched brand within the LIWA Trading Enterprises portfolio, Simply Kitchen is the one-stop specialist shop for all kitchen needs. Complete with on-trend tableware, pans, utensils, food storage and new retro-inspired collections including electricals, the store is a homebody’s dream – think 50’s diner-style popcorn machines and waffle makers alongside a full range of retro style kettles and toasters.
The launch of the new store concept in Festival Plaza, Dubai marks an exciting evolution for Simply Kitchen. With regular in-store demonstrations in partnership with local food enthusiasts and cooking experts, Simply Kitchen continues to educate and inspire its customers to cook for their family and loved ones.
Liwa Trading Enterprises is a subsidiary of Al Nasser Holdings, which was established in the UAE in 1987 to build a presence in the retail sector. The founding of Liwa represented an essential milestone in the history of Al Nasser Holdings, marking a decade of growth for the group, and representing an additional platform towards achieving the group’s goal of offering customers the best in goods and services.
Over the years, Liwa has developed a retail portfolio across the fashion, footwear, accessory and home categories for several internationally reputed retail brands. Operating 20 International brands, with 250 stores throughout the GCC, Liwa uses market expertise to deliver successful franchise partnerships. The company continues to grow through understanding consumer needs and driving the best in the class retail experience.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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