Special Superbrands recognition for Apparel Group


July 9, 2018 | By RetailME Bureau

Superbrands has recognised the Apparel Group for its ‘distinguished services to retail branding’ at the 14th annual Superbrands tribute event, held recently at the Intercontinental Hotel in Dubai Festival City. Neeraj Tekchandani, group CFO of Apparel Group, received the special recognition.

A total of 59 brands from the UAE received the Superbrands status, along with the unveiling of 2018 Superbrands book at the event.

“We are pleased to recognise the Apparel Group for its outstanding commitment and achievements to great customer service and experiences in the retail space. In an era of virtually limitless choice, the sustained competitive advantage only comes to retailers who engage customers differently. The Apparel Group through its more than 1,750 stores, 75-plus brands and over a 12,000 strong multicultural team across four continents has built a profitable, competitive and sustainable business through its people, continuous innovation and excellence by providing quality services and products to its customers and community,” says Mike English, director, Superbrands Middle East.

With over 2,000 leading brands in the UAE vying for the Superbrands title, only 59 scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.

 

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine