South Korean cosmetics brand to enter the Middle East

February 24, 2018 | By Rupkatha B

ETUDE HOUSE – which is part of South Korean beauty and cosmetics conglomerate AmorePacific – is all set to foray into the Middle East, in partnership with Kuwaiti retail conglomerate MH Ashaya.

In an exclusive interview with RetailME, brand president Kwon Geum-Joo talks about the brand’s evolution and rollout plan

ETUDE HOUSE is currently present in 12 countries around the world with over 670 stores. Initially, the brand concentrated on the home market but gradually began to widen focus beyond South Korea, going into Japan and Hong Kong. Then it was time to expand to China. Today ETUDE HOUSE is present in many Asian markets along with the Oceania region. What’s more, the brand will enter the Middle East in March.

“Our journey in the Middle East will start in the UAE. The first ETUDE HOUSE store is all set to open at The Dubai Mall. Kuwait is the second market we are entering with a store at The Avenues, followed by Saudi Arabia at Hayat Mall. As of now, the plan is to open around ten stores in the GCC in the near term,” Geum-Joo reveals.

ETUDE HOUSE manufactures close to 900 SKUs every year. Globally the brand boasts sales worth $400 billion annually. And ETUDE HOUSE is confident that this number will soon go up with the Middle East rollout.

Read the full article in the March edition of RetailME




Previous Article Next Article



Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau

Download Images RetailME Magazine