ETUDE HOUSE – which is part of South Korean beauty and cosmetics conglomerate AmorePacific – is all set to foray into the Middle East, in partnership with Kuwaiti retail conglomerate MH Ashaya.
In an exclusive interview with RetailME, brand president Kwon Geum-Joo talks about the brand’s evolution and rollout plan
ETUDE HOUSE is currently present in 12 countries around the world with over 670 stores. Initially, the brand concentrated on the home market but gradually began to widen focus beyond South Korea, going into Japan and Hong Kong. Then it was time to expand to China. Today ETUDE HOUSE is present in many Asian markets along with the Oceania region. What’s more, the brand will enter the Middle East in March.
“Our journey in the Middle East will start in the UAE. The first ETUDE HOUSE store is all set to open at The Dubai Mall. Kuwait is the second market we are entering with a store at The Avenues, followed by Saudi Arabia at Hayat Mall. As of now, the plan is to open around ten stores in the GCC in the near term,” Geum-Joo reveals.
ETUDE HOUSE manufactures close to 900 SKUs every year. Globally the brand boasts sales worth $400 billion annually. And ETUDE HOUSE is confident that this number will soon go up with the Middle East rollout.
Read the full article in the March edition of RetailME
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
GMG, a family-owned holding company, has confirmed its plans to expand its
The Ministry of Human Resources and Social Development in Saudi Arabia has
Extravagant, conceptual, great food and views are some of the ways that
UAE-based Moroccan beauty brand izil’s constant transformation and evolution to meet the
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to