SOUQ.com starts selling the all-New Kindle


April 10, 2019 | By RetailME Bureau

Online retailer SOUQ.com started selling the all-new Kindle – e-readers designed and marketed by Amazon – from today, April 10, 2019. This is the first Kindle with a front light and priced AED400.

Users can adjust the display brightness to read comfortably in even more places – whether indoors at night or outside in the sun – while still delivering weeks of battery life. The all-new Kindle – available in black or white colours – also includes an updated design, the latest electronic ink technology for better contrast.

“Customers consistently tell us how much they appreciate having a front light on Kindle devices so they can read in any environment – from a sunny patio to their bed at night,” says Kevin Keith, vice president, Amazon Devices. “The team worked hard to bring this customer-favourite feature to our most affordable device, and we’re excited to introduce the all-new Kindle – the first Kindle priced at AED359 with a built-in adjustable front light.”

Like all Kindle devices, the all-new Kindle provides a sanctuary reading experience with no distractions and includes a glare-free display with laser-quality text that’s easy to read. The refreshed design delivers all these great features while keeping the device thin and light, so it’s easy to hold in one hand for long reading sessions. The device offers storage to hold thousands of books.

The all-new Kindle comes with reading features that automatically marks a book as read in the library, synced across the user’s reading devices including Kindle, Fire tablet and the free Kindle apps for iOS and Android.

The new device joins Kindle Paperwhite, which features a high-resolution, 300 ppi display with a flush-front design and waterproofing, and Kindle Oasis, which includes a seven-inch, high-resolution display, waterproofing and an ergonomic design.

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