Souk Madinat Jumeirah curates experiences around art, culture, food & retail

November 28, 2019 | By Rupkatha B

From abra rides to ayala dancers and oud & handpan drum performers, from a spice bazaar to a fisherman weaving his net, from local world-class artists capturing the essence of the UAE’s evolution to a vibrant retail and F&B mix. Souk Madinat Jumeirah offers all these and much more.

Souk Madinat Jumeirah – Emirati art & culture showcase

Dubai Retail – the retail management arm of Dubai Holding – created Souk Madinat Jumeirah as an authentic Arabian bazaar to mesmerise UAE residents and visitors. The development underwent a comprehensive renovation to further build on Souk Madinat Jumeirah’s offerings.

Nicola Walsh, head of marketing for Dubai Retail describes the new phase of Souk Madinat Jumeirah as a sort of a ‘renaissance’ rather than refurbishment. “Today it is all about great user experience within a retail space, which must be frictionless, seamless and entertaining,” she adds.

As part of the expansion and enhancement process, a new zonal design has been created to focus on F&B, retail, entertainment, art and culture.

At the heart of this “renaissance” are artworks and installations showcasing the culture of the UAE, by weaving together heritage and tradition with emotions and technology. Souk Madinat Jumeriah collaborated with seven Emirates-based artists to recreate a modern-day souk through their artworks. Artists who formed a part of ‘Souk Seven’ include Amalie Beljafla, Amrita Sethi, Fathima Mohiuddin, Laila Masri, Mona Fares, Noora Al Mazroui and Zeinab Al Hashemi.

Art installations at Souk Madinat Jumeirah

The F&B portfolio has expanded too. Souk Madinat Jumeirah houses over 25 restaurants and cafés. A new 5,380 sqft restaurant deck, the Souk Boardwalk, is a beautiful wooden floating restaurant deck with additional waterfront seating. The Souk Boardwalk features some of the much loved as well as up-and-coming F&B brands set against the stunning view of the Burj Al Arab.

Souk Boardwalk

“Alongside F&B, there will be a line-up of daily and seasonal cultural and entertainment activations. Design changes include a series of covered walkways to create a year-round leisure and retail experience. Wider facility enhancements include upgrades to transportation links and access points, such as a new coach-drop off area and dedicated taxi bays,” Walsh elaborates.

“With so much in store, what is being showcased is just the first phase of the myriad developments to come – from an expanded heritage area to additional entertainment and retail experiences. Towards the first or second quarter of 2020, we will unveil the Central Courtyard that is now covered alongside the arterial corridor. There will be a theatre too, combining art, culture and technology,” Walsh concludes.




Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine