Snow Land in Jeddah’s Al Shallal Theme Park Ice Rink

RetailME Bureau

The Al Shallal Theme Park Ice Rink in Jeddah, Saudi Arabia is now sporting a full-fledged Snow Land right in the midst of peak summer. The Fakieh Group in partnership with EverSnow, a French company specialising in snow making and event production, is behind the Snow Land event.

A 3,230-sqft Snow Garden has been built for visitors to enjoy fun activities from June 15 until August 30. Launched on the occasion of Eid al Fitr, the Snow Land will be the coolest place to be throughout the summer in KSA and until Eid Al Adha.

The Snow Garden will be filled with wonderful activities such as a dedicated area to build snowmen, have snowball fights, sledding, snowy slide ramp and snowshoeing. There will also be a large buoy jump ramp for the thrill seekers who will take off from the springboard to land on a big inflatable airbag. The Snow Land is perfect for children and families and will offer a very special experience for everyone at an affordable price.

“Our snow animations attract traffic to shopping malls and entertainment areas and we are looking forward to a long-term relationship in Jeddah with Fakieh Group with Sheikh Tarek A Fakieh, who placed his trust in our company. We are planning major developments in the GCC, especially in KSA and are very excited to announce new projects in the near future,” says Eversnow founder, Bertrand Lambla.

This project is a key milestone for EverSnow as its first project in KSA. In addition to two events conducted in Bahrain in 2015 and 2016, EverSnow plans to bring more projects to KSA, while expanding in the region.