Skechers changing lives

RetailME Bureau

In support of the Year of Zayed, this Back to School season, American footwear brand Skechers – part of the retail conglomerate Apparel Group in the region – in association with Emirates Red Crescent and The Dubai Mall will give back by giving kids from underprivileged countries the right pair of shoes to attend school with dignity and joy.

As part of the partnership, Skechers has set-up a life size ‘Shoe-Box’ at the main atrium at The Dubai Mall. The shoe-box is modelled in a maze format, where at every juncture of the maze there is a fun game or thrilling challenge that children get to play. For every child that enters the Shoe Box and takes part in the challenge, Skechers will give one pair of shoes to Emirates Red Crescent which in turn will be given to kids from countries that need help.

This activation is on from August 28 until September 11. Skechers encourages parents to bring your children to be part of this 11-day series of back to school fun, while also instilling values of ‘giving’ in kids. Skechers – changing lives, one pair of shoes at a time – believes that “Together, we can alleviate this simple burden and make a difference to kids in need & eliminate this one cause which stops children from going to school.”