SIVVI turns five

RetailME Bureau

Home-grown online fashion brand completed five years of operation on March 14, 2019. SIVVI was launched in spring 2014 by Emirati entrepreneur Rashid Alabbar – and powered by Alabbar Enterprises – with an aim to introduce a website that integrates the works of local designers, while seeking inspiration from international runways, celebrity looks and on-trend street styles.

Over the last five years, SIVVI has strengthened its product range, currently offering 225 brands across the region, catering for men, women and children. SIVVI has brought several brands to the region such as American Apparel and Mango (online).

The e-commerce fashion brand has also kept innovation at the centre of its transformation journey, by taking a mobile-first approach through a mobile friendly website and easy to use app. This has enhanced customer experience, while also ensuring faster delivery within 2-3 days across the region.