Luxury retailer in the Middle East, Chalhoub Group, is third of the way through its 900-day timeline set to implement an organisation-wide digital and cultural transformation. As part of this transformation, the group has launched its Greenhouse accelerator programme and ‘Ibtikar’ or the internal incubator.
The first ‘Ibtikarian’ or ‘intrapreneur’ as part of Chalhoub Group’s Greenhouse is Rafi Dikranian who along with his co-founder and friend Zouheir Fathallah developed an app called Sippy, dedicated to speciality coffee in the UAE. In an exclusive interview with RetailME, Dikranian shares his journey.
For a group that is into luxury fashion and lifestyle business, supporting an app for speciality coffee was a new experience, a sort of a game too. While it has French restaurant Aubaine as part of its brand portfolio, F&B is not Chalhoub Group’s core focus. Nonetheless, Chalhoub Group invested in Sippy, which by leveraging technology seeks to and is successfully building a community of coffee drinkers through the app.
“They saw the passion, drive and ingenuity behind the concept and decided to support Sippy,” said Dikranian. “We had a ready product for launch and needed a catalyst, which Chalhoub Group gave us. In April 2018, we did a proof of concept pitch, wherein within three months we had to prove that our business proposition could work with a minimum viable product. Sippy was approved to move beyond Ibtikar since it was already at an advanced stage. We are now trying to convince the group about the relevance of having a speciality coffee space within its luxury department stores such as Level Shoes, Level Kids and Tryano. And Sippy would fit in beautifully.”
As part of the programme, Chalhoub Group invests $20,000 of grant as an initial investment to test and launch a product in the market. After Dikranian, two other Ibtikarians have come on board – while one is a hyper luxury concierge shopping experience at the validation of concept stage, the other couldn’t pass the litmus test.
“The experience has been exciting. The programme helps the group to break away from the old traditional corporate structure and align with hybrid retailing. Ibtikar is a showcase of talking the talk and walking the walk as well, creating a tangible asset for the group,” Dikranian stated.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and