Sippy is Chalhoub Group’s intra success story


December 30, 2018 | By Rupkatha B

Luxury retailer in the Middle East, Chalhoub Group, is third of the way through its 900-day timeline set to implement an organisation-wide digital and cultural transformation. As part of this transformation, the group has launched its Greenhouse accelerator programme and ‘Ibtikar’ or the internal incubator.

The first ‘Ibtikarian’ or ‘intrapreneur’ as part of Chalhoub Group’s Greenhouse is Rafi Dikranian who along with his co-founder and friend Zouheir Fathallah developed an app called Sippy, dedicated to speciality coffee in the UAE. In an exclusive interview with RetailME, Dikranian shares his journey.

For a group that is into luxury fashion and lifestyle business, supporting an app for speciality coffee was a new experience, a sort of a game too. While it has French restaurant Aubaine as part of its brand portfolio, F&B is not Chalhoub Group’s core focus. Nonetheless, Chalhoub Group invested in Sippy, which by leveraging technology seeks to and is successfully building a community of coffee drinkers through the app.

“They saw the passion, drive and ingenuity behind the concept and decided to support Sippy,” said Dikranian. “We had a ready product for launch and needed a catalyst, which Chalhoub Group gave us. In April 2018, we did a proof of concept pitch, wherein within three months we had to prove that our business proposition could work with a minimum viable product. Sippy was approved to move beyond Ibtikar since it was already at an advanced stage. We are now trying to convince the group about the relevance of having a speciality coffee space within its luxury department stores such as Level Shoes, Level Kids and Tryano. And Sippy would fit in beautifully.”

As part of the programme, Chalhoub Group invests $20,000 of grant as an initial investment to test and launch a product in the market. After Dikranian, two other Ibtikarians have come on board – while one is a hyper luxury concierge shopping experience at the validation of concept stage, the other couldn’t pass the litmus test.

“The experience has been exciting. The programme helps the group to break away from the old traditional corporate structure and align with hybrid retailing. Ibtikar is a showcase of talking the talk and walking the walk as well, creating a tangible asset for the group,” Dikranian stated.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau




Download Images RetailME Magazine