SIAL Middle East to take place in December

RetailME Bureau

The ninth edition of SIAL Middle East – the exclusive regional food, beverage and hospitality trade event – will run from December 10-12, 2018 at the Abu Dhabi National Exhibition Centre (ADNEC). The event will run under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority (ADFCA).

Expected to draw the participation of over 1,000 exhibitors, more than 30 country pavilions and 20,000-plus industry experts from more than 50 countries, the upcoming edition is set to mark a significant growth in terms of participation from leading local, regional and international food-related organisations.

Commenting on the show, Thamer Al Qasemi, chairman of the organising committee of SIAL Middle East, states, “Within a short time span since its inception, SIAL Middle East has become one of the most anticipated industry events in food-related sectors within the region and beyond. In organising this annual platform, we seek to highlight the promising investment opportunities in this vital sector at a time when food security and food supply chain sustainability are high on national and international agendas.”

“SIAL Middle East also serves as an ideal opportunity to highlight the compelling quality preposition and competitive advantages of various local products that meet the highest international standards. The event also helps the local food industry, especially small and medium enterprises (SMEs) in the UAE in general and Abu Dhabi in particular, to expand their business operations into new markets,” he adds.

“SIAL Middle East has witnessed significant growth over the past editions, becoming one of the most important events and an ideal platform for showcasing investment opportunities in the region’s fast-growing food industry. In addition to providing opportunities for networking and interaction with key representatives from major food producers and exporters from across the globe, the event offers an ideal platform to build strategic partnerships with industry peers as well as explore the latest trends in food, beverage and hospitality sectors,” concludes Joanne Cook, managing director, SIAL Middle East.