Dubai’s summer season will enter into a new stage of retail excitement, for both residents and tourists, with the popular promotion ‘Shop, Spin & Win’ that will run between June 16 and Eid Al Fitr.
Organised by the Dubai Shopping Malls Group (DSMG) with the support of Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), the promotion will offer shoppers the chance to win instant prizes worth AED250,000.
During the campaign shoppers will get an opportunity to try their luck in a game of spin the wheel. Lucky shoppers can win an array of cash and luxury gifts, worth anywhere between AED2,000 to AED 25,000. During the three days of Eid, lucky shoppers will get a chance to ‘Spin the Wheel’ at City Center Al Shindagha, Oasis Mall and BurJuman Centre.
Commenting on the upcoming retail promotion, DSMG chairman Majid Al Ghurair says, “Much to the delight of shoppers, residents and tourists, promotional activities during the summer season in Dubai creates a dynamic atmosphere in the emirate. Through campaigns such as ‘Shop, Spin & Win’, Dubai Shopping Malls Group creates an engaging ambience in the mall which positively contributes to the customers’ shopping experience. Unconventional campaigns add an extra incentive for residents and tourists alike, as the opportunity to win is higher.”
“At DSMG our aim is to position Dubai as the number one retail destination on a global scale, and our Summer Campaign will contribute brilliantly to that endeavour, building on the great reputation of past years where thousands have participated in our great prize giving raffles and special activations,” he adds.
“Dubai is today a preferred destination for visitors from across the region to celebrate Eid Al Fitr, and shopping-linked campaigns like the one being run by DSMG not only offer residents and visitors the opportunity to enjoy a rewarding shopping experience but also serve as a strong catalyst for retail growth across the emirate,” states Saeed Mohammad Measam Al Falasi – executive director, retail and strategic alliances, DFRE.
“DFRE is delighted to support the DSMG campaign as it helps strengthen Dubai’s position as a year-round shopping destination. Apart from the retail promotion, visitors will also be able to avail themselves of great deals and an extensive range of brands offered by retail outlets located in the participating malls. The successful association between DFRE and DSMG is a reflection of the strong collaboration between the government and private sectors that has helped showcase Dubai as a leading shopping destination,” he continues.
To be one of the lucky shoppers who get to spin the wheel, shoppers need to make a purchase of AED200 at any of the participating malls. Upon purchase they will be able to participate in raffle draws. Up to 50 lucky winners from the raffle draw will be selected to ‘Spin the Wheel’ to win from an assortment of cash and luxury gifts worth anywhere between AED2,000 to AED25,000.
The participating malls include Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Mulla Plaza, Bin Sougat Centre, Burjuman Centre, Century Mall, City Centre Al Barsha, City Centre Me’aisem, City Centre Al Shindagha, Etihad Mall, Karama Centre, Madina Mall, Oasis Mall, Dubai Outlet Mall, Reef Mall, The Mall and Times Square Center.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and