Shiseido, A.S. Watson Group launch derma skincare range


April 25, 2019 | By RetailME Bureau

Global cosmetics company Shiseido Group and health and beauty retailer A.S. Watson Group have jointly announced the co-creation of the exclusive range, Urban Damage Care, under derma skincare brand d program. The range has been successfully launched in Thailand and Taiwan and is planning to expand to other Watsons Asian markets in the near future.

d program Urban Damage Care is developed with the goal to deliver a skincare solution to protect women with sensitive skin from the harmful environment and pollution.

“A.S. Watson is the largest health and beauty retailer in the world that acts with speed, innovation and vision making them the perfect retailer to bring Urban Damage Care to the high street. With A.S. Watson’s extensive distribution network and customer insight of the derma cosmetics category and Shiseido’s expertise in R&D and innovation, this has enabled us to co-create a range that supports our core values of putting the customers’ needs first while ensuring that it is accessible to customers,” said Masahiko Uotani, representative director, president and CEO of Shiseido Group.

“The project concept came across during a visit that I made to Shiseido headquarter in Tokyo 18 months ago. We shared and exchanged customer insights about the increasing consumer demand for more sophisticated skin care solutions in Asia. Immediately we decided to work together on this common mission to produce exclusive range for Watsons customers,” shared Malina Ngai, group COO, A.S. Watson Group. “The project then kicked off with customer survey on a selected panel of Watsons members, combined with Shiseido’s 40 years of sensitive skin research and product development technology, we collaborated to develop the range that we believe will be best suitable for modern Asian females to improve their skin to defend against urban pollution.”

Made in Japan with global research at the heart, d program offers a range of products including makeup remover, facial cleanser, lotion, emulsion, essence and cream, which are targeted towards a variety of age groups and skin types. All products are dermatologically tested and are designed to relieve irritation from sensitive skin. Customers receive recommendation from specially trained beauty advisors to choose the right products for the desired condition of their skin.

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