Shifting priorities are reshaping digital commerce investment


September 10, 2020 | By RetailME Bureau

Shifting priorities are reshaping digital commerce investment, indicates a Forrester study. Key findings from the study indicate that digital commerce is front and centre for both B2B and B2C buyers. Customers will pay for a better experience, but businesses are struggling to provide essential must-haves. Almost 80% of customers abandon their purchases due to difficult online experiences. So, in response, businesses are looking to increase investments in core digital commerce technologies to create great experiences.

Digital channels for consumers and businesses have been maturing for more than two decades, but the COVID-19 pandemic has pushed digital from a supporting function to a primary touchpoint for many. These touchpoints are a lifeline for consumers, business people and even students as social distancing has forced a dramatic change in behaviours.

Explaining why shifting priorities are reshaping digital commerce investment, the Forrester study states that “Never since the dot-com boom has digital commerce been so front and centre. Whether your business is in survival, adaptive or growth mode, now is a critical time to reallocate funding to deliver enhanced digital experiences and set your business up to be more competitive as the world shifts to a new normal post-pandemic.”

Read the report

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau

UAE homegrown marketplace, Noon.com has announced its Yellow Friday sale from November 

Continue Reading

November 5, 2020 | By RetailME Bureau

UAE-based Al Maya Group officially launched an exclusive range of Woolworths products 

Continue Reading

October 30, 2020 | By RetailME Bureau

Abu Dhabi headquartered LuLu Group has opened its latest hypermarket at Khalifa 

Continue Reading

October 29, 2020 | By RetailME Bureau

elGrocer, the grocery delivery app with ties to some of the major 

Continue Reading

October 25, 2020 | By RetailME Bureau

Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine