Sharaf Group’s Chillout Ice Lounge launches ‘Snow Miku’ in the UAE

August 8, 2016 | By RetailME Bureau

Chillout Ice Lounge, a Sharaf Group venture through Sharaf HQ Investment, recently partnered with Japanese firm Crypton Future Media, Inc. to introduce ‘Snow Miku’ – a character associated with and celebrated for enlivening winters in Hokkaido, Japan – to the UAE. Chillout Ice Lounge will be the first establishment in the Middle East to incorporate Snow Miku into their service offerings.

Launched in 2007 Chillout Ice Lounge combines the novelty of sub-zero temperatures in the Middle East with unique interior designs. The Ice Lounge has incorporated world-class technological innovations in refrigeration, lighting and architecture which combine ice, glass and steel.

Having built a popular base among residents in the UAE, and tourists from the GCC, Middle East and the world-over, Chillout Ice Lounge is now taking a technological approach to its entertainment offerings. In the wintery spotlight at the lounge is Snow Miku.

Snow Miku first created at the Sapporo Snow Festival 2010, Hokkaido, is based on the first snow sculpture of the popular Hokkaido-born virtual singer Hatsune Miku. Hatsune Miku, which means ‘the first sound from the future’ is a humanoid persona voiced by Piapro Studio, a singing synthesizer VSTi Plugin, developed by Crypton Future Media, Inc and Yamaha Corporation’s Vocaloid2 and Vocaloid3 singing synthesizer technologies. Hatsune Miku has performed onstage at concerts as an animated projection.

“Hatsune Miku and her counterpart Snow Miku, we believe, will be liked by people in the UAE and tourists from the GCC, Middle East, Asia and elsewhere. Additionally, Hatsune Miku’s songs will be played along with images of snow and winter from Hokkaido, which will provide more entertainment and activity for our customers. Furthermore, the new ice design and Snow Miku dolls will greatly enhance the ambience and décor, and all of these features combined will contribute to an improved customer experience at Chillout Ice Lounge,” says Farhan Al Bastaki, CEO, Sharaf HQ Investments and owner of Chillout Ice Lounge.

Being aware of Dubai’s prominence as a tourist destination, having attracted over 14 million tourists in 2015 and ranking as the 4th most visited city in the world, Crypton Future Media owning the intellectual property rights for both Hatsune Miku and Snow Miku, expect the introduction of their characters to increase awareness of their technological know-how and lead to new business opportunities.

“Through this project, we hope to firstly introduce Hokkaido to the UAE and the tourists that visit Dubai. Secondly, we also expect to indirectly create an interest and boost more business opportunities for companies in Japan and Dubai,” add Crypton Future Media representatives Mayu Suzuki and Kimitaka Nishio.

Chillout Ice Lounge’s plans for Snow Miku will be the availability of attractive and unique branded merchandise (dolls, handbags, ladies purse, key rings and ceramic mugs, among others) at the lounge. Chillout Ice Lounge will be the first store in the GCC to sell Snow Miku branded merchandise. Further, a part of Chillout Ice Lounge’s long-term plan is the opening of new outlets in the UAE and GCC to reach more customers and promote the lounge’s unique design and service offerings.

Previous Article Next Article


Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau

Download Images RetailME Magazine